Sometimes creating online content can feel like putting a message in a bottle and throwing it directly into the Mariana Trench. It’s not your fault; the numbers are just against you. As of right now, there are anywhere from 30 to 50 billion web pages indexed through Google. The content you create is literally a drop in an ocean of online options. With so much already out there, how can you make your content stand out so that you can connect with your audiences?
Data, that’s how.
With the right data insights, you can cut through the chop and dial in on exactly what your pages need to capture the attention they deserve. Of course, knowing how to find, interpret, and apply that data is easier said than done. After all, SEO is a constantly shifting sea of algorithm updates and best practices. What you need is a compass. That’s where Palomar comes in.
What Is Palomar?
Palomar is an SEO and search-engine analytics tool designed to provide you with reliable, data-backed answers to your most-important content questions:
- What content should you create?
- How should you create the content?
- How can you ensure that your content is visible to the right audience?
How does it do that?
By taking in a detailed picture of the existing digital landscape for topics in your industry. Capable of combing through tens of thousands of data points within minutes, Palomar captures accurate details about terms, interests, questions, and solutions. It then distills this information down into an easy-to-use set of reports, surfacing the most relevant and valuable topics within your industry for you as a springboard for content ideation.
Advanced Analytics, Understand Business
Next, Palomar helps you understand how best to position your content. By using Google as a multi-billion-dollar filter, Palomar reviews the best-ranking content to identify what makes it special, identifying themes, topics, terms, and more that you can use to boost your content’s value proposition.
And once your content is the powerful, industry-defining page you always knew it could be, Palomar tells you exactly what areas you need to focus on to get it seen. It’s fast, reliable, and effective, and can make all the difference for your digital brand.
Build on a Foundation of Data
Whether you’re a content marketer, SEO, business owner, or anyone else who wants to optimize online content, this advanced marketing software analyzes mass data to provide you with actionable ways to create content that matches your users. In other words, Palomar takes everything into account, pulling out the relevant information and insights so you can build content that inspires, educates, and engages — and takes your brand further than ever before.
Don’t let your content disappear into the digital depths; try Palomar today.
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